Marketing & Communication Management FT
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Curriculum

Studienordnung in Kraft seit 28.10.2015, Studienbeginn ab Studienjahr 2015/16

Studienordnung in Kraft seit 28.5.2013, Studienbeginn ab Studienjahr 2013/14

Course

Semester (ECTS)

marketing 1 2 3 4 5 6
Marketing I: Fundamentals & Marketing Planning 2,0
Marketing I: Fundamentals & Marketing Planning 4,0
Graphic Arts & Design I 1,0
Multimedia Application I: Photography & Image Editing 4,0
Marketing II: Media Channels and Media Planning 2,0
Marketing II: Media Channels and Media Planning 4,0
Advertising Psychology 3,0
Branding & Positioning 2,0
Market Research 2,0
Market Research 3,0
Creativity Techniques 1,0
Graphic Arts & Design II 1,0
Multimedia Application II: Printed Material 3,0
Marketing III: Marketing Management & Marketing Controlling 2,0
Marketing Specialization 4,0
Multimedia Application III: Audio/Video 3,0
Marketing IV: Integrated Marketing 4,0
Multimedia Application IV: Crossmedia 3,0
Marketing V: Trends in Marketing 1,0
communication 1 2 3 4 5 6
Communication I: Fundamentals of Communication 3,0
Media Theory 3,0
Communication II: Language & Style 1,0
Communication II: Language & Style 3,0
Communication III: Corporate Communication & PR 2,0
Communication III: Corporate Communication & PR 4,0
Communication IV: PA & Lobbying 2,0
Media Competence 1,0
Media Competence 2,0
Media Aesthetics 2,0
Media Aesthetics 2,0
Ethics in Media and Marketing 2,0
Communication V: Trends in Communication 1,0
Communication VI: Intercultural Communication 1,0
management & business studies 1 2 3 4 5 6
Fundamentals of Sociology and Organizational Theory 3,0
Fundamentals of Business Administration 3,0
Introduction to Law 2,0
Copyright Law and Media Law 1,0
Finance and Accounting 2,0
Management Concepts 2,0
Controlling 2,0
Management Techniques 1,0
Strategic Management 2,0
international competencies 1 2 3 4 5 6
Exchange Semester Coaching 1,0
Business Studies 5,0
Marketing 10,0
Communications 10,0
Electives 4,0
social competences 1 2 3 4 5 6
Presentation Techniques 1,0
Team Building 1,0
English for Marketeers I 1,0
Academic Research and Writing I 2,0
Project Management 1,0
English for Marketeers II 1,0
Media Training 2,0
Academic Research and Writing II 2,0
Negotiation Training 1,0
practice transfer 1 2 3 4 5 6
Integrative Case Study I 5,0
Bachelor Seminar I 6,0
Integrative Case Study II 5,0
Bachelor Seminar II 6,0
Professional Internship 20,0
General Overview 1 2 3 4 5 6
Hours per week 19,5 21 16 18,5 0,5 5
ECTS Credits* 30 30 30 30 30 30

(E) Veranstaltungen in englischer Sprache
* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung
SWS: Semesterwochenstunden