Marketing & Communication Management FT
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Key Learning Outcomes

Graduates are able to:

  • know, describe and apply methods of communication sciences and approaches of brand management
  • translate current, innovative developments of marketing use in social media and corporate communication in particular into in applicable practical models
  • use strategies for effective positioning of products, position services and corporate innovations in a local as well as global market environment and implement them by using methods of impact measuring research.
  • define strategic fields of innovation in marketing
  • evaluate the significance, usability and costs of classical communication channels and understand them in the context of communication theories
  • master the basic techniques of various media productions as well as plan and carry out commercial and non-commercial multi-media projects
  • dispose of basic knowledge of media design and evaluate and apply esthetic strategies
  • know new market research competences in the context of marketing and communication agencies (PR-agencies, media agencies, design studios, online marketing agencies etc.) and use them according to the expectations of the customer