Digital Marketing PT

Expected learning results

The courses teach the following theoretical and practical field-specific competences:

  • Entrepreneurial thinking and acting through business competence
  • Strategy development, operationalization and project controlling in the field of traditional, but above all, digital marketing
  • Specialized knowledge of marketing-relevant, web-based IT systems
  • Anticipation of social trends based on social science knowledge
  • Specialized knowledge of the management and organization of creative and production processes with a technical background, intercultural project partners and distributed teams

In addition to field-specific expertise, students also acquire the following personal competences:

  • Flexibility, self-organization, motivation and time management
  • Employee motivation, team and leadership skills
  • Project management experience and a sense of responsibility
  • Problem awareness and solving skills