AdobeStock.Prostock-studio
Strategic management and digital business models
level of course unit
1st Master cycleLearning outcomes of course unit
The participants:
• know and understand the importance of strategic management for the practice and leadership of organizations
• are familiar with advanced methods and concepts of strategic management and are able to apply them to real-life issues
• recognize current and overarching issues of strategic management
• are able to promote innovation and creativity from the perspective of sustainability with a view to globalization
• recognize ethics as an economic principle of entrepreneurial action and observe corresponding values and norms
• are able to design, evaluate and model strategies for their organization
• know and understand the importance of strategic management for the practice and leadership of organizations
• are familiar with advanced methods and concepts of strategic management and are able to apply them to real-life issues
• recognize current and overarching issues of strategic management
• are able to promote innovation and creativity from the perspective of sustainability with a view to globalization
• recognize ethics as an economic principle of entrepreneurial action and observe corresponding values and norms
• are able to design, evaluate and model strategies for their organization
prerequisites and co-requisites
None
course contents
Participants will learn current approaches, methods and tools of strategic management in companies. These include:
• Fundamentals of Strategic Management
• General Management Navigator and Business Intelligence Models
• Strategy Process Models (including descriptive models and Harvard Business School model)
• Design Models of Strategic Management (Business Unit Strategy)
• Strategic Portfolio Management (Technology and Innovation Portfolio Development)
• Evaluation Models in Strategic Management
• Value Creation Processes and Value Chain Management Performance Measurement in Strategic Management
• Strategic E-Business Management
• Fundamentals of Strategic Management
• General Management Navigator and Business Intelligence Models
• Strategy Process Models (including descriptive models and Harvard Business School model)
• Design Models of Strategic Management (Business Unit Strategy)
• Strategic Portfolio Management (Technology and Innovation Portfolio Development)
• Evaluation Models in Strategic Management
• Value Creation Processes and Value Chain Management Performance Measurement in Strategic Management
• Strategic E-Business Management
recommended or required reading
• Gerry Johnson, Richard Whittington, et al, (2015) Strategisches Management: Eine Einführung (Pearson Studium - Economic BWL)
• Stella Gatziu Grivas (Hrsg.) (2020) Digital Business Development, Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte
• Martin K. Welge, Andreas Al-Laham, Marc Eulerich: (2017) Strategisches Management, Grundlagen - Prozess – Implementierung
• Roman Stöger (2016) Die wirksamsten Management-Werkzeuge: Das Schweizermesser für Führungskräfte
• Roman Stöger (2016) Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change
• Stella Gatziu Grivas (Hrsg.) (2020) Digital Business Development, Die Auswirkungen der Digitalisierung auf Geschäftsmodelle und Märkte
• Martin K. Welge, Andreas Al-Laham, Marc Eulerich: (2017) Strategisches Management, Grundlagen - Prozess – Implementierung
• Roman Stöger (2016) Die wirksamsten Management-Werkzeuge: Das Schweizermesser für Führungskräfte
• Roman Stöger (2016) Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change
assessment methods and criteria
Projekt work
language of instruction
Germannumber of ECTS credits allocated
5course-hours-per-week (chw)
2.5planned learning activities and teaching methods
ILV (Blended Learning, Inverted Classroom)
