Business Management FT
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Empirical Social Research Methods

level of course unit


Learning outcomes of course unit

The students
• Know various forms of academic knowledge acquisition and are able to formulate empirical research questions appropriately.
• Can plan and apply the methodological approach in the research process.
Are able to design and apply suitable selection, survey, processing and evaluation procedures.
• Know the quality criteria of quantitative and qualitative social research and can apply them correctly in the context of seminar papers and Bachelor theses.

prerequisites and co-requisites


course contents

Part A: Theoretical fundamentals
• Fundamentals of the research process & research design
• The research cycle
• Formulation of a research idea

Part B: Variables, scales & data
• Types of variables or scales (nominal, ordinal, interval, cardinal)
• Research hypothesis vs. statistical hypothesis
• Population & sampling
• Data collection methods
• Reliability & validity

Part C: Statistical foundations & applications in empirical social research:
• Discrete & steady distributions
• Fundamentals of descriptive & inferential statistics using software

Part D: Questionnaire & interview:
• Questionnaire creation and question techniques
• Fundamentals of qualitative content analysis using software

recommended or required reading

Eisend, M., & Kuß, A. (2017). Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre. Wiesbaden: Springer Verlag.
Endruweit, G. (2015). Empirische Sozialforschung: Wissenschaftstheoretische Grundlagen. Konstanz: UVK Verlagsgesellschaft.
Flick, U. (2018). An introduction to qualitative research. London, UK: SAGE Publications.
Häder, M. (2018). Empirische Sozialforschung: Eine Einführung. Wiesbaden: Springer Verlag.
King, N., Horrocks, C., & Brooks, J. (2019). Interviews in qualitative research. London, UK: SAGE Publications.
Schnell, R., Hill, P. B., & Esser, E. (2018). Methoden der empirischen Sozialforschung. München: Walter de Gruyter.

assessment methods and criteria

• Exposé and
• Quiz

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

• 25 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.
• Solution of case studies by means of group work

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
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