Business Management FT
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Start-up Management

level of course unit


Learning outcomes of course unit

The students
• Are familiar with the basic terminology used in start-up management in general and start-up planning in particular. • Have knowledge of the typical focal points and problems in the various phases of the process of setting up a company.
• Know the building blocks in the development of a business concept and in start-up planning.
• Know the meaning and content expectations of business plans.
• Are able to develop solution strategies for the typical bottleneck areas of business start-ups such as location, legal form, marketing and financing decisions. • Can successfully implement their knowledge in practical projects.

prerequisites and co-requisites

Fundamentals of Entrepreneurship

course contents

Part A: Fundamentals of business planning:
• Importance and dissemination of business plans
• Main focus of content: Factual and financial concept
• Procedure for drawing up a business plan
• Sample structuring for business plans: Custom application
• Tips, tools and templates.

Part B: The factual concept:
• Development of the content components of the business plan: Executive Summary
• Product and service, USP
• Company & founders
• Constitutive decisions (location, legal form, mergers etc.)
• Analysis of industry, market and competition
• Marketing: Market entry and marketing mix
• Management & organization, implementation planning
• Opportunities and risks, development scenarios

Part C: Specialization topics:
• Basic decisions as part of start-up planning
• Special features of start-up financing
• Start-up competitions and networks

recommended or required reading

Fink, C., Vogelsang, E., & Baumann, M. (2016). Existenzgründung und Businessplan: Ein Leitfaden für erfolgreiche Start-ups. Berlin: Erich Schmidt Verlag.
Hering, T., Vincenti, A., & Gerbaulet, D. (2018). Unternehmensgründung. München: Walter de Gruyter.
Kailer, N., & Weiß, G. (2018). Gründungsmanagement kompakt: Von der Idee zum Businessplan. Wien: Linde Verlag.
Kollmann, T. (2016). E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft. Wiesbaden: Springer Verlag.
Schinnerl, R. (2018). Erfolgreich in die Selbständigkeit: Von der Geschäftsidee über den Businessplan zur nachhaltigen Unternehmensgründung. Wiesbaden: Springer.

assessment methods and criteria

Final presentation and Quiz

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

33 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable


Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
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