Business Management FT
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Value-Oriented Management Control

level of course unit


Learning outcomes of course unit

The students
• Know the fundamentals of company valuation and can calculate and interpret selected key figures.
• Are able to align the decision-making processes of business management with the idea of value orientation.
• Understand how investment, financing and operational decisions affect company value.
• Are familiar with the fundamentals and methods of monetary and immaterial company valuation.
• Know the fundamentals of value-oriented management.

prerequisites and co-requisites

• Introduction to BWL
• Introduction to Accounting
• Business Mathematics
• Investment & Financing
• Cost Accounting & Calculation
• Annual Accounts & Analysis

course contents

Part A: Concepts of “value orientation” in corporate management:
• Conceptual and content-related fundamentals of value management

Part B: Fundamentals of corporate management:
• Incentives, concepts and methods of internal and external company valuation
• Critical examination of various valuation approaches and value-oriented key figures

Part C: Development of a value-oriented corporate strategy:
1) Development of a value-oriented corporate strategy
2) Analysis and operationalization of value enhancement levers:
a) Growth
b) Operational excellence
c) Financial and asset structure and
d) Portfolio management.

Part D: Determination and control of intangible value drivers:
• Determination and valuation of a company’s intangible capital
• Preparation of an “intellectual capital statement”.

Part E: “The value of values”:
• Analysis and evaluation of “values”
• Fundamentals of value management.

recommended or required reading

Coenenberg, A. G., Salfeld, R., & Schultze, W. (2015). Wertorientierte Unternehmensführung: Vom Strategieentwurf zur Implementierung. Stuttgart: Schäffer-Poeschel.
Copeland, T., Koller, T., Murrin, J., & McKinsey & Company, Inc. (2002). Unternehmenswert: Methoden und Strategien für eine wertorientierte Unternehmensführung. Frankfurt: Campus Verlag.
Dillerup, R., & Stoi, R. (2011). Unternehmensführung. München: Vahlen.
Stern, J. M., & Shiely, J. S. (2002). Wertorientierte Unternehmensführung mit E(conomic) V(alue) A(dded), EVA. Berlin: Econ Verlag.
Weber, J., Bramsemann, U., Heineke, C., & Hirsch, B. (2017). Wertorientierte Unternehmenssteuerung: Konzepte – Implementierung – Praxis-Statement. Wiesbaden: Springer Verlag.
Young, S. D., O´Byrne, S. F. (2001). Eva and value-based management: A practical guide to implementation. New York, NY: McGraw-Hill.

assessment methods and criteria

• Final exam and
• Quiz

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

• 33 % of the event is covered by eLearning. A combination between online phases (inductive method for the independent acquisition of knowledge and the practice of tasks) and presence phases (deductive method, in which assistance is given in the learning process and knowledge is imparted via frontal lectures) is used.

semester/trimester when the course unit is delivered


name of lecturer(s)

Director of Studies

recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)



Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Business Management
+43 5372 71819 147
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