Curriculum

Economy	1	2	3	4	5	6
Introduction to BWL	2,0
Introduction to VWL	2,0
Introduction to Accounting and Finance	4,0

Management	1	2	3	4	5	6
Strategic Marketing & Marketing Planning	2,0
Strategic Marketing & Marketing Planning	4,0
Advertising Psychology (E)	4,0
Branding & Positioning(E)	4,0
Communication Theory		4,0
Media Theory		3,0
Media Esthetics		3,0
Introduction to Law			3,0
Strategic Management(E)			4,0
Corporate Communications & PR			6,0
Advertising & Media Planning				3,0
Product Development & Service Design				4,0
Online Marketing(E)				4,0
Marketingmanagement & Controlling(E)				3,0
Omnichannel Marketing Communications(E)				4,0

Innovation	1	2	3	4	5	6
Content Creation 1		4,0
Content Creation(E)		2,0

Technology	1	2	3	4	5	6
Content Creation 2			4,0
Media Competence				2,0
Media Competence				3,0

international competencies	1	2	3	4	5	6
Electives (E)					10,0
Marketing & Communications (E)					15,0
Business Studies (E)					5,0

practical transfer	1	2	3	4	5	6
Market Research		2,0
Market Research		4,0
Academic Research		3,0
Marketing Consolidation			5,0
Bachelor Thesis Seminar						4,0
Bachelor Thesis						6,0
Internship						20,0

social skills	1	2	3	4	5	6
Languages 1	3,0
Project Management	2,0
Presentation Techniques	2,0
Teambuilding	1,0
Language 2		5,0
Language 3			4,0
Practical Project 1			4,0
Management Techniques				3,0
Practical Project 2				4,0

General Overview	1	2	3	4	5	6
ECTS Credits*	30	30	30	30	30	30