Marketing & Communication Management FT
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Curriculum

Studienordnung in Kraft seit 28.10.2015, Studienbeginn ab Studienjahr 2015/16

Studienordnung in Kraft seit 28.5.2013, Studienbeginn ab Studienjahr 2013/14

Course

Semester (ECTS)

marketing 1 2 3 4 5 6
Marketing I: Fundamentals & Marketing Planning 2,0
Marketing I: Fundamentals & Marketing Planning 4,0
Multimedia Application I: Photography & Image Editing 4,0
Graphic Arts & Design I 1,0
Marketing II: Media Channels and Media Planning 2,0
Marketing II: Media Channels and Media Planning 4,0
Advertising Psychology 3,0
Market Research 2,0
Market Research 3,0
Branding & Positioning 2,0
Creativity Techniques 1,0
Multimedia Application II: Printed Material 3,0
Graphic Arts & Design II 1,0
Multimedia Application III: Audio/Video 3,0
Marketing Specialization 4,0
Marketing III: Marketing Management & Marketing Controlling 2,0
Marketing IV: Integrated Marketing 4,0
Multimedia Application IV: Crossmedia 3,0
Marketing V: Trends in Marketing 1,0
practice transfer 1 2 3 4 5 6
Integrative Case Study I 5,0
Bachelor Seminar I 6,0
Integrative Case Study II 5,0
Professional Internship 20,0
Bachelor Seminar II 6,0
social competences 1 2 3 4 5 6
Team Building 1,0
Academic Research and Writing I 2,0
English for Marketeers I 1,0
Presentation Techniques 1,0
Project Management 1,0
English for Marketeers II 1,0
Academic Research and Writing II 2,0
Media Training 2,0
Negotiation Training 1,0
communication 1 2 3 4 5 6
Communication I: Fundamentals of Communication 3,0
Media Theory 3,0
Communication II: Language & Style 1,0
Communication II: Language & Style 3,0
Communication III: Corporate Communication & PR 4,0
Communication III: Corporate Communication & PR 2,0
Media Competence 2,0
Ethics in Media and Marketing 2,0
Media Aesthetics 2,0
Media Aesthetics 2,0
Media Competence 1,0
Communication IV: PA & Lobbying 2,0
Communication VI: Intercultural Communication 1,0
Communication V: Trends in Communication 1,0
management & business studies 1 2 3 4 5 6
Fundamentals of Business Administration 3,0
Fundamentals of Sociology and Organizational Theory 3,0
Introduction to Law 2,0
Copyright Law and Media Law 1,0
Finance and Accounting 2,0
Management Concepts 2,0
Controlling 2,0
Management Techniques 1,0
Strategic Management 2,0
international competencies 1 2 3 4 5 6
Electives 4,0
Marketing 10,0
Business Studies 5,0
Exchange Semester Coaching 1,0
Communications 10,0
General Overview 1 2 3 4 5 6
Hours per week 19,5 21 16 18,5 0,5 5
ECTS Credits* 30 30 30 30 30 30

(E) Veranstaltungen in englischer Sprache
* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung
SWS: Semesterwochenstunden