Marketing & Communication Management FT
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Introduction to VWL

level of course unit


Learning outcomes of course unit

The students:
• Can address fundamental management problems from an economic perspective
• Are able to analyze decisions under uncertainty
• Can develop strategic decisions based on economic models
• Can assess the impact of digital technologies and products on a company’s cost structure and formation of market forms

prerequisites and co-requisites

English version will be available soon

course contents

• Microeconomics and the behavior of managers and companies
• Price and product policy of the company
• Elementary principles of game theory
• Company organization
• Market Forms & Market Entry
• Decisions under uncertainty
• Behavioral economics
• Economy of digitization

recommended or required reading

• Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
• Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
• Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
• Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH

assessment methods and criteria

written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Lecture, group work, case studies, discussions

semester/trimester when the course unit is delivered


name of lecturer(s)

English version will be available soon

course unit code


type of course unit


work placement(s)

not applicable