Marketing & Communication Management PT
Apply Icon
Apply
now

Curriculum

Study regulations since 15.03.2017, start study year 2017/18

Studienordnung in Kraft seit 28.10.2015, Studienbeginn ab Studienjahr 2015/16

Studienordnung in Kraft seit 28.5.2013, Studienbeginn ab Studienjahr 2013/14

Course

Semester (ECTS)

marketing 1 2 3 4 5 6
Strategic Marketing & Marketing Planning 2,0
Psychology in Advertising 2,0
Branding & Positioning 2,0
Fundamentals of Marketing 6,0
Market Research 4,0
Service Management 1,0
Advertising & Media Planning 1,0
Marketing Management & Controlling 1,0
Marketing Management 5,0
Applied Marketing 6,0
Integrated Marketing Communication 2,0
Product Development & Service Design 2,0
Online Marketing 2,0
Advanced Marketing Skills 4,0
Marketing Skills 4,0
Management and Business Studies 1 2 3 4 5 6
Introduction to Law 2,0
Introduction to Economics 2,0
Economics 1 4,0
Introduction to Business Studies 2,0
Management 4,0
Fundamentals of Sociology & Organization 2,0
Strategic & Innovation Management 2,0
Introduction to Accounting 2,0
Controlling 2,0
Economics 2 4,0
Entrepreneurship 2,0
Business Studies Skills 4,0
Social Skills 1 2 3 4 5 6
Project Management 1,0
Foreign Language 1 Business English B2.1 Business English C1.2 4,0
Presentation Technique 2,0
Teambuilding 1,0
Business English B2.1 Business English C1.2 4,0
Academic Writing Skills 2,0
Business English B2.3 Business English C1.3 4,0
Creativity Techniques 2,0
Leadership techniques 2,0
Management Techniques 5,0
Team & Conflict Management 2,0
communication 1 2 3 4 5 6
Media Aesthetics 2,0
Communication Theory 2,0
Media Theory 2,0
Fundamentals of Communication Management 6,0
Media Relations 2,0
Applied Communication 6,0
Integrated Corporate Communication & PR 2,0
Disciplines of Corporate Communication 2,0
Media Skills 6,0
Media Training 2,0
Media Landscape 2,0
Ethics in Media and Marketing 2,0
Marketing and Communication Project 8,0
Practical Transfer 1 2 3 4 5 6
Practical Project 1 4,0
Bachelor Thesis Seminar & Bachelor Thesis 1 6,0
Practical Project 2 4,0
International study trip 3,0
Internship 8,0
Bachelor Thesis Seminar & Bachelor Thesis 2 6,0
General Overview 1 2 3 4 5 6
Hours per week 18 17 15,5 16 16 9
ECTS Credits* 30 30 30 30 30 30

(E) Veranstaltungen in englischer Sprache
* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung
SWS: Semesterwochenstunden