Marketing & Communication Management PT
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Curriculum

Study regulations since 15.03.2017, start study year 2017/18

Studienordnung in Kraft seit 28.10.2015, Studienbeginn ab Studienjahr 2015/16

Studienordnung in Kraft seit 28.5.2013, Studienbeginn ab Studienjahr 2013/14

Course

Semester (ECTS)

marketing 1 2 3 4 5 6
Psychology in Advertising 2,0
Strategic Marketing & Marketing Planning 2,0
Fundamentals of Marketing 6,0
Branding & Positioning 2,0
Market Research 4,0
Service Management 1,0
Advertising & Media Planning 1,0
Marketing Management & Controlling 1,0
Marketing Management 5,0
Integrated Marketing Communication 2,0
Product Development & Service Design 2,0
Online Marketing 2,0
Applied Marketing 6,0
Advanced Marketing Skills 4,0
Marketing Skills 4,0
communication 1 2 3 4 5 6
Media Theory 2,0
Communication Theory 2,0
Media Aesthetics 2,0
Fundamentals of Communication Management 6,0
Media Relations 2,0
Applied Communication 6,0
Integrated Corporate Communication & PR 2,0
Disciplines of Corporate Communication 2,0
Media Training 2,0
Media Landscape 2,0
Ethics in Media and Marketing 2,0
Media Skills 6,0
Marketing and Communication Project 8,0
Practical Transfer 1 2 3 4 5 6
Practical Project 1 4,0
Bachelor Thesis Seminar & Bachelor Thesis 1 6,0
Practical Project 2 4,0
International study trip 3,0
Bachelor Thesis Seminar & Bachelor Thesis 2 6,0
Internship 8,0
Management and Business Studies 1 2 3 4 5 6
Introduction to Business Studies 2,0
Introduction to Economics 2,0
Introduction to Law 2,0
Economics 1 4,0
Fundamentals of Sociology & Organization 2,0
Management 4,0
Strategic & Innovation Management 2,0
Controlling 2,0
Introduction to Accounting 2,0
Economics 2 4,0
Entrepreneurship 2,0
Business Studies Skills 4,0
Social Skills 1 2 3 4 5 6
Foreign Language 1 Business English B2.1 Business English C1.2 4,0
Teambuilding 1,0
Project Management 1,0
Presentation Technique 2,0
Business English B2.1 Business English C1.2 4,0
Academic Writing Skills 2,0
Business English B2.3 Business English C1.3 4,0
Creativity Techniques 2,0
Team & Conflict Management 2,0
Management Techniques 5,0
Leadership techniques 2,0
General Overview 1 2 3 4 5 6
Hours per week 18 17 15,5 16 16 9
ECTS Credits* 30 30 30 30 30 30

(E) Veranstaltungen in englischer Sprache
* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung
SWS: Semesterwochenstunden

Contact

Reitberger Wolfgang
Prof. (FH) Dr. Wolfgang Reitberger
Director of Studies
+43 5372 71819 124
Wolfgang.Reitbergerfh-kufstein.ac.at
Handle Sabine
Sabine Handle
Contact
+43 5372 71819 135
Sabine.Handlefh-kufstein.ac.at
Infofolder Marketing & Communication Management PT
Infofolder Marketing & Communication Management PT

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