Sports Management I
level of course unit
first cycle, Bachelor
Learning outcomes of course unit
The students are aware of the specifics of the sports market and its actors and goods.
They can understand and explain fundamental sectors, concepts and theories (and the corresponding empirical findings) of sports management and reflect on them against the background of a later career in the field of sport.
The students develop an understanding for the connection of the different sectors and areas of sports management and are able to work out overarching questions. The students develop cognitive abilities as well as their decision-making and problem-solving skills.
prerequisites and co-requisites
Basic concepts and theories of sport management are covered. This includes an introduction to the environment of sport management, the comparison of different sports systems, the fundamentals of organizational culture, strategic management and special features of personnel management in sport organizations. Central aspects of sports marketing, sports event management and sports tourism are also covered.
recommended or required reading
Bölz, M. (2015). Sport- und Vereinsmanagement. Sport organisieren und vermarkten. Stuttgart: Schäffer-Pöschel.
Byers, T., Slack, T. & Parent, M. (2012). Key concepts in sport management. NY: Sage.
Hoye, R., Smith, A., Nicholson, M., & Stewart, B. (2015). Sport management: principles and applications. London: Routledge.
Pedersen, P. M., & Thibault, L. (2018). Contemporary Sport Management. Champaign, Ill.: Human Kinetics.
Schütte, N. (2016). Grundwissen Sportmanagement. UTB.
assessment methods and criteria
Academic Research Paper
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
integrated course, case studies, discussion, group work, presentations
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Claudia Stura
year of study
first year of studies
recommended optional program components
course unit code
type of course unit
mode of delivery