Corporate Transformation Management PT
Apply Icon
Apply
now

Start-up Strategies

level of course unit

1.Semester Master: 1. Study cycle

Learning outcomes of course unit

The students:
• know the basics of start-up management and related strategies
• can apply different tools and techniques in the development of start-up strategies
• know strategic approaches in start-up management

prerequisites and co-requisites

1. Semester: no information

course contents

I. Basics:
• Definition of start-up and phases in start-up management
• Definition of strategy and differentiation from business model

II. Start-up management:
- Growth hacking vs. growth management
• Customer success management
• Aligning organizational structure with strategy
• Tools & techniques in start-up management
• Building and maintaining networks

III. Strategic approaches:
• Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.)
• Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.)
• Tools and techniques of (digital) strategy development for start-up companies

recommended or required reading

Gaida, K (2011) Gründen 2.0: Erfolgreiche Business-Inkubation mit neuen Internet-Tools, Wiesbaden.
Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.

assessment methods and criteria

English version available soon

language of instruction

English

number of ECTS credits allocated

2

eLearning quota in percent

0

course-hours-per-week (chw)

1

planned learning activities and teaching methods

The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Director of studies

year of study

1

recommended optional program components

none

course unit code

3

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none

Contact

Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies
+43 5372 71819 147
Mario.Situmfh-kufstein.ac.at
questions? Any
Any questions?
We are here to help you.
+43 5372 71819 500
bewerbungfh-kufstein.ac.at
Infofolder
Infofolder

Internationales Symposium Restrukturierung

Am 22. Oktober 2021 findet das „10. Internationale Symposium Restrukturierung“ an der Fachhochschule Kufstein Tirol statt.

Im Mittelpunkt der Jubiläumsveranstaltung steht das Rahmenthema Wie geht´s weiter?.

Restrukturierungs- und Turnaround-Management

Praktiker:innenhandbuch: 
Restrukturierungs- und Turnaround-Management, 2. Auflage, Exler (Hrsg.)

Mehr Infos:
Publikationen

Restrukturierungs-Qualitätssiegel für Kufsteiner Masterstudiengang

Der berufsbegleitende Masterstudiengang Unternehmensrestrukturierung & -sanierung ist nach einjähriger Begutachtung offiziell TMA-zertifiziert – das renommierte Qualitätssiegel des Verbandes der deutschen Restrukturierungsexperten (TMA).

Weitere Informationen