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Business model development
level of course unit
1.Semester Master: 1st Study cycleLearning outcomes of course unit
The students:
• know tools with which business models can be developed
• are able to apply the process of a business model development
• are able to coordinate different participants such as employees, external experts within the framework of a project
• know the procedures how to test business models on the market or on the customer for acceptance
• are able to set up and accompany the project monitoring
• can create a business plan for the foundation of a start-up company
• know tools with which business models can be developed
• are able to apply the process of a business model development
• are able to coordinate different participants such as employees, external experts within the framework of a project
• know the procedures how to test business models on the market or on the customer for acceptance
• are able to set up and accompany the project monitoring
• can create a business plan for the foundation of a start-up company
prerequisites and co-requisites
1.Semester: 1st Study cycle
course contents
• Selected tools for business model development in transformation processes
• Hierarchy-independent selection of employees and external experts
• Structured implementation of the business model development project
• Implementation of the testing phase on the market or at the customer
• Basics of project coordination using modern management tools
• Establishment of a project monitoring incl. reporting system
• Hierarchy-independent selection of employees and external experts
• Structured implementation of the business model development project
• Implementation of the testing phase on the market or at the customer
• Basics of project coordination using modern management tools
• Establishment of a project monitoring incl. reporting system
recommended or required reading
Ematinger, R. (2018) Von der Industrie 4.0 zum Geschäftsmodell 4.0: Chancen der digitalen Transformation, Wiesbaden.
Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden.
Schallmo, D. (2015) Bestehende Ansätze zu Business Model Innovationen: Analyse und Vergleich der Geschäftsmodelle, Wiesbaden.
Kreutzer, R. T., Neugebauer, T. & Pattloch, A. (2017) Digital Business Leadership: Digitale Transformation - Geschäftsmodell-Innovation - agile Organisation - Change-Management, Wiesbaden.
Schallmo, D. (2015) Bestehende Ansätze zu Business Model Innovationen: Analyse und Vergleich der Geschäftsmodelle, Wiesbaden.
assessment methods and criteria
Seminar thesis
language of instruction
Germannumber of ECTS credits allocated
2eLearning quota in percent
0course-hours-per-week (chw)
1planned learning activities and teaching methods
• The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
