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Qualitative Research Methods (E)

level of course unit

4th semester Master: 1st Study cycle

Learning outcomes of course unit

The students:
• are able to develop a qualitative research design
• are able to develop an interview guide
• are able to create transcripts
• are able to conduct a qualitative content analysis
• are able to use computer support for the implementation of a qualitative content analysis

prerequisites and co-requisites

4. Semester Master: no information

course contents

I. Basics:
• Difference between qualitative and quantitative research
• Limitations of quantitative research
• Relevance of qualitative research
• Theoretical framework (positivism, constructivism, construction of knowledge, symbolic interactionism, ethnometh-odology, structuralist model, etc.)
• Types of data
• Texts and reality

II. Research design
• formulation of research questions and hypotheses
• selection and construction of research design
• planning the research process in qualitative research
• analysis of existing literature
• selection of sample/experts

III. Qualitative data analysis
• transcription and data management
• coding according to Grounded Theory
• use of software in qualitative content analysis
• presentation of results, objectification and discussion of results

recommended or required reading

Gläser, J. & Laudel, G. (2010) Experteninterviews und qualitative Inhaltsanalyse: als Instrument rekonstruierender Untersuchungen, Wiesbaden.
Flick, U. (2018) An introduction to qualitative research, London.
King, N., Horrocks, C. & Brooks, J. (2019) Interviews in qualitative research, London.
Kuckartz, U. (2018) Qualitative Inhaltsanalyse: Methoden, Praxis, Computerunterstützung, Weinheim.
Mayring, P. (2016) Einführung in die qualitative Sozialforschung, Weinheim.

assessment methods and criteria

• Seminar thesis

language of instruction

English

number of ECTS credits allocated

1

eLearning quota in percent

0

course-hours-per-week (chw)

1

planned learning activities and teaching methods

• The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Director of studies

year of study

2

recommended optional program components

none

course unit code

35

type of course unit

seminar-degree

mode of delivery

Compulsory

work placement(s)

none

Contact

Situm Mario
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies
+43 5372 71819 147
Mario.Situmfh-kufstein.ac.at
questions? Any
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+43 5372 71819 500
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