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Management & strategy II: Application
level of course unit
2. Study cycle, MasterLearning outcomes of course unit
The students:
• Can classify strategic issues from an entrepreneurial point of view.
• Are capable of developing and solving a current, entrepreneurial strategy case in a self-organized manner.
• Combine classical strategy theories and approaches with the case.
• Can develop and apply strategic methods and tools ("applied science").
• Develop the solution in an entrepreneurial way and always have the implementation in focus.
• Can classify strategic issues from an entrepreneurial point of view.
• Are capable of developing and solving a current, entrepreneurial strategy case in a self-organized manner.
• Combine classical strategy theories and approaches with the case.
• Can develop and apply strategic methods and tools ("applied science").
• Develop the solution in an entrepreneurial way and always have the implementation in focus.
prerequisites and co-requisites
2nd semester: Successful completion of the course: Management & strategy I
course contents
• Overview of the most important strategy tools
• Basics for the development of methods and solutions for entrepreneurial strategy cases
• Impulses for solution development
• Methodical, procedural and content-related reflection
• Basics for the development of methods and solutions for entrepreneurial strategy cases
• Impulses for solution development
• Methodical, procedural and content-related reflection
recommended or required reading
• Johnson, Gerry: Exploring Strategy. Pearson (in the current edition)
• Wunder, Thomas: Essentials of Strategic Management. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
• Wunder, Thomas: Essentials of Strategic Management. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
assessment methods and criteria
Term paper, presentation
language of instruction
Englishnumber of ECTS credits allocated
5eLearning quota in percent
25course-hours-per-week (chw)
4planned learning activities and teaching methods
Blended Learning
