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Elective (E)
level of course unit
first cycle, MasterLearning outcomes of course unit
Students are able to:
- Contribute previously acquired knowledge to the discussions
- Question, classify, and contrast new knowledge
- Appropriately assess the activities of experts from business and science
- Establish contact with the experts and/or expand and understand both the Austrian and the international market
Students will develop:
- Discussion and reasoning skills
- Creativity
- Skills in task and time-driven work on projects
- Skills in presentation
- Contribute previously acquired knowledge to the discussions
- Question, classify, and contrast new knowledge
- Appropriately assess the activities of experts from business and science
- Establish contact with the experts and/or expand and understand both the Austrian and the international market
Students will develop:
- Discussion and reasoning skills
- Creativity
- Skills in task and time-driven work on projects
- Skills in presentation
prerequisites and co-requisites
not applicable
course contents
The course will focus on the following points:
- Future of sport, culture and events in terms of importance
- The use of marketing tools in projects
- Scientific analysis of marketing campaigns in practice
- Current trends in international business in both theory and practice
- Economic, political and social impacts
- Industry and R&D activities
- Digital developments
- Creation and evaluation of trends, fashions, booms
- Future of sport, culture and events in terms of importance
- The use of marketing tools in projects
- Scientific analysis of marketing campaigns in practice
- Current trends in international business in both theory and practice
- Economic, political and social impacts
- Industry and R&D activities
- Digital developments
- Creation and evaluation of trends, fashions, booms
recommended or required reading
Edger, C. and Oddy, R. (2018). 87 Key Models for Event, Venue and Experience (EVE) Managers. UK, Libri Publishing.
Kotler, P.; Armstrong, G.; Harris, L. C. & Piercy, N. (2016): Principles of Marketing. 7th European Edition. UK: Pearson Education Limited.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.
Kotler, P.; Armstrong, G.; Harris, L. C. & Piercy, N. (2016): Principles of Marketing. 7th European Edition. UK: Pearson Education Limited.
Smit, B. & Melissen, F. (2017). Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. London, Routledge.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.
assessment methods and criteria
examination
language of instruction
Englishnumber of ECTS credits allocated
3eLearning quota in percent
0course-hours-per-week (chw)
2planned learning activities and teaching methods
integrated course
