Sports, Culture & Event Management PT
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Event Design & Experience

level of course unit

first cycle, Master

Learning outcomes of course unit

- Students will be able to deal with the creation of events. They will understand which measures are utilized to stage events and know the technical processes for implementing creative goals.
- Students will develop market- and customer-oriented ways of thinking and know the sequencing for task and time-driven work.
- Students can participate actively in a solution-oriented manner in-group exercises. They will develop the appropriate level of creativity and motivation.
- Students will be able to record critical inquiries, process them, and adequately address them communicatively and with emotional intelligence.

prerequisites and co-requisites

not applicable

course contents

- What is dramaturgy? (the internal constructive format – with a focus on storytelling; storytelling from the perspective of neuroscience; the external constructive format; dramatic constructive format with a focus on the dramatic arc)
- Staging (transmedia storytelling; creative techniques for staging events; practical development of staging based on group exercises; staging options available for event managers)
- Scripting
- New forms of event staging – Events 2.0 (the emergence of new event forms; social media marketing as an event tool)
- More interactive Event 2.0 tools

recommended or required reading

Bischof, R. (2008): Event-Marketing. Cornelsen Verlag;
Blättler, A.; Gassert, D.; Parikka-Hug, S.; Ronsdorf, M. (2010): Intermediale Inszenierungen im Zeitalter der Digitalisierung. transcript Verlag;
Geißlinger, H.; Raab, St. (2011): Strategische Inszenierung. Carl-Auer Verlag;
Kleine Wieskamp, P. (2016): Storytelling, Carl Hanser Verlag
Mikunda, C. (2011): Der verbotene Ort oder Die inszenierte Verführung. Mi-Wirtschaftsbuch
Urthaler, D. (2010): Unvergessliche Veranstaltungen – Dramaturgie und Inszenierung von Events. VDM Verlag;

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods


semester/trimester when the course unit is delivered


name of lecturer(s)

Mag. Lukas Rössler, MBA; Prof. (FH) Dr. Sibylle Moser

year of study


recommended optional program components


course unit code


type of course unit


mode of delivery


work placement(s)

not applicable