Sports, Culture & Event Management PT
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SCEM in the Urban Context (E)

level of course unit

first cycle, Master

Learning outcomes of course unit

Students will be able:
- to comprehend and develop an interdisciplinary and critical view of how cities use sport, culture and events for place promotion, economic and social development and community regeneration.
- to understand and critically evaluate the role of cultural policy programs (e.g. European Capital of Culture).
- to communicate with their peers in order to find joint solutions.
- to analyze information and to present and communicate reasoned arguments.

prerequisites and co-requisites

not applicable

course contents

- The impact of urban events on city image
- The concept of eventification and eventilization and their effect on urban spaces and urban development
- The role of urban events, culture and sport for city marketing, urban branding and place identity
- The influence of sport on the transformation of urban spaces and community revitalization
- Cultural policy programs (e.g. European Capital of Culture) and associated challenges and opportunities
- Bidding, selection and evaluation process of cultural policy programs

recommended or required reading

Cudny, W. (2020). Urban Events, Place Branding and Promotion: Place Event Marketing. Oxon: Routledge:
Landry, C. (2015). Cities of Ambition. Bern, Comedia
Schneider, W. and Jacobsen, K. (2019). Transforming Cities: Paradigms and potential for urban development within the “European Capital of Culture”. Hildesheim, Georg Olmes Verlag AG.
Smith, A. (2016). Events in the city: Using public spaces as event venues. London, Routledge.
Terret, R. and Heck, S. (2015). Sport and urban space in Europe: facilities, industries, identities. London, Taylor & Francis
Viehoff, V. and Poynter, G. (2015). Mega-event cities: urban legacies of global sports events. London, Routledge.

assessment methods and criteria


language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

integrated course

semester/trimester when the course unit is delivered


name of lecturer(s)

Dr. Ulrich Fuchs; NN

year of study


recommended optional program components


course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)

not applicable