Post Graduate

Curriculum

Course

Semester (ECTS)

360° Business Strategy & Digitalization 1 2 3 4
Strategic Marketing Management 5,0
Strategic management and digital business models 5,0
Financing, investment and Monitoring 5,0
Market Research & Methods 3,0
Business Management & Organizational Development 1 2 3 4
Change Management 5,0
Human Resource Management 5,0
Personal development & communication 5,0
Law for managers 5,0
Specialization in Automotive Management 1 2 3 4
Integrative case study in automotive 5,0
Digital Transformation in the Automotive Industry 5,0
Leadership & Negotiation in the Automotive Industry 5,0
Trends in the automotive industry 5,0
Practical Transfer & Methodological Competence 1 2 3 4
Academic Methods I 3,0
Academic Methods II: Coaching & Mentoring 2,0
Design Thinking & Innovation 3,0
Master Thesis & Kolloquium 24,0
General Overview 1 2 3 4
ECTS Credits* 23 20 20 27

* ECTS: European credit transfer System, Arbeitsaufwand des Studierenden pro Veranstaltung

Insbesondere Module der ersten beiden Semester, werden mit Studierenden aus anderen MBA-Vertiefungsrichtungen gemeinsam durchgeführt. Dies stärkt den interdisziplinären Austausch und fördert branchenübergreifende Netzwerke.