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Content Creation(E)
level of course unit
E-LearningLearning outcomes of course unit
Students know the tools for strategic planning and understand how to create relevant digital content. They understand how these contents are structured and pre-pared and can assess and integrate important trends.
prerequisites and co-requisites
none
course contents
The Content Creation lecture takes up basic terms, theories and concepts of content creation, which are further explored in the exercise. Students learn the basic concepts of content marketing (e.g. graphic and visual design, photo, video) for relevant channels.
recommended or required reading
• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
• Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
• Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design
assessment methods and criteria
written exam
language of instruction
Englishnumber of ECTS credits allocated
2eLearning quota in percent
100course-hours-per-week (chw)
1planned learning activities and teaching methods
k.A
