Marketing Consolidation
level of course unit
Consolidation
Learning outcomes of course unit
The students have in-depth knowledge of marketing planning and organization and are able to conceive, design, implement and analyze academic or application-oriented marketing projects by deriving recommendations for action.
prerequisites and co-requisites
Market Research VO & UE
course contents
Drawing on the fundamentals of strategic marketing planning, students gain knowledge for the efficient and effective handling of marketing problems. This is done by selecting a course of various specializations and includes, among other things, the organization, implementation and reflection of academic and application-oriented, comprehensive tasks in the field of marketing.
recommended or required reading
• Kotler, P., Keller, K.L., and Opresnik, M.O. (2017). Marketing-Management: Konzepte - Instrumente - Unternehmensfallstudien, Pearson Studium.
• Esch, F.-R. (2018). Strategie und Technik der Markenführung. München: Vahlen Verlag.
assessment methods and criteria
written exam
language of instruction
German
number of ECTS credits allocated
5
eLearning quota in percent
15
course-hours-per-week (chw)
2
planned learning activities and teaching methods
Integrated course, group work, case studies, discussions, e-learning
semester/trimester when the course unit is delivered
3
name of lecturer(s)
will be available soon
course unit code
MFO4
type of course unit
integrated lecture
mode of delivery
Compulsory
work placement(s)
none