Marketing & Communication Management FT
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Management Techniques

level of course unit


Learning outcomes of course unit

The students are able to network concepts from organizational theory and strategic management in such a way that holistic problem solutions for complex entrepreneurial problems can be developed. They are able to identify the conflicting goals between organizational design and strategic orientation. This gives them the ability to describe and work on problems in a multi-perspective way.

prerequisites and co-requisites


course contents

In this course the contents of the courses of the module are linked with each other. The networking of these subject areas by didactically meaningful methods should illuminate the complexity and complexity of management from a functional perspective and prepare the students for the fact that the assumption of management tasks has more than only structural aspects on the one hand or social aspects on the other hand.

recommended or required reading

• Steinmann H., Schreyögg G., Koch J. (2013). Management: Grundlagen der Unternehmensführung. Konzepte - Funktionen - Fallstudien. Springer Gabler.
• Hammer R. (2015). Planung und Führung. Gebundenes Buch. De Gruyter Oldenbourg.
• Malik F. (2014). Führen, Leisten, Leben: Wirksames Management für eine neue Zeit, Campus.
• Pinnow, D. (2012). Führen: Worauf es wirklich ankommt, Springer Gabler.
• Grubenhofer C. (2012). Leadership Branding. Wie Sie Führung wirksam in Ihr Unternehmen zu einer starken Marke machen, Springer Gabler

assessment methods and criteria

written exam

language of instruction


number of ECTS credits allocated


eLearning quota in percent


course-hours-per-week (chw)


planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered


name of lecturer(s)

will be available soon

course unit code


type of course unit

integrated lecture

mode of delivery


work placement(s)