International Business Studies FT
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Digital Transformation I (E)

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• know the basics and basic concepts of digitization (with corresponding cross-reference to economics).
• gain an overview of the most important topics and theories of digitization.
• recognise the interrelationships and have a basic understanding of how digitization affects the economy.
• develop an active interest in digitization and can place it in a broader context (i.e. not just technology or IT).

prerequisites and co-requisites

none

course contents

• Introduction and history of the development of digitization
• Basic concepts and basic theories of digitization
• Overview of the factors influencing Markets & Companies through digitization
• Overview of the connections between digitization and classical business-related management functions (marketing, sales, HR, R and D, etc.)

recommended or required reading

• Hoffmeister, Christian: Digital Business Modelling. Hanser (latest edition)
• Urbach, Nils; Röglinger, Maximilian (publisher): Digitalization Cases: How Organizations Rethink Their Business for the Digital Age. Springer (latest edition)
• 1-2 current articles from professional journals

assessment methods and criteria

Online tasks, exam

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

25

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

year of study

1

recommended optional program components

none

course unit code

02.BV.AWW.1

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none