International Business Studies PT
Bachelor's degree program
Profile of the Program
This degree program is taught primarily in German.
Digital and international – this is how current markets are presenting themselves more and more. Much is being reinvented and the best news: The world urgently needs managers who want to assist in strategically shaping the large-scale transformation.
In addition to technical skills, first and foremost analytical acumen and strategic sensitivity as well as commitment are required. Another central success factor is the ability to confidently interact with various cultures.
- Top training in company analyses & process management
- Big advantage: international economic & multicultural orientation
- Internationality via cross cultural management
- Stay abroad
- Import/Export (regional manager)
- Marketing departments and institutes
- Advertising agencies, business consultancy
- Distribution, controlling, personnel management
- Finance or fund manager, risk manager
- Product and quality management
- Research and teaching, independent entrepreneurial activities
Impact: Understanding global economics
A good product alone does not make a company successful. Economic matters are a part of it: Current market conditions? Optimal production? Financing options, financial investments and re-investments? Deployment of marketing activities and distribution strategies? And effective personnel management?
The study program conveys the necessary expertise in a cross-industry, 360-degree management training that teaches students to assess the market, take regulatory framework conditions into account in the analysis and derive successful strategies: This is how we understand interconnected thinking and acting – which leads to effective management.
Study times (Friday afternoon, Saturday and some block modules) are optimally tailored to the requirements of employed students. The next career steps can be planned!
Strong international specialization
The strong international specialization represents an important component of the study program, which is promoted, among other things, by a study trip with excursions to top companies and a diverse cultural framework program. Graduates are sought-after in all areas of the economy based on their international and broadly structured knowledge in management, marketing and financing.