Applied Managerial Economics (E)
level of course unit
1. Study cycle, Bachelor
Learning outcomes of course unit
The students are able to:
•identify the essential components of a market model and interpret the market equi-librium as an interaction of supply and demand.
• identify the determinants of consumer demand and explain the response to exter-nal factors such as changes in income.
• diagnose both potentials and limitations of market models based on real markets, such as the housing or labor market, and to extend abstract models with increased reference to reality.
• analyze production decisions in companies and interpret the influence of market forms on price setting.
• examine and critically reflect current developments on the basis of models.
• use the market model, e.g. to analyze the impact of government intervention and to illustrate the formation of surplus supply or demand.
prerequisites and co-requisites
• Economic thinking and marginal analysis
• Efficient allocation of scarce resources
• Market model and market equilibrium
• Elasticity and pricing
• Cost functions and optimal company production
• Welfare analysis in case of state intervention
recommended or required reading
• The CORE Team: The Economy: Economics for a Changing World. Oxford University Press (latest edition)
• Mankiw, Greg: Economics. Cengage Learning EMEA (latest edition)
• Pindyck, Robert; Rubinfeld, Daniel: Microeconomics. Pearson (latest edition)
assessment methods and criteria
Online tasks, term paper, exam
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Peter Dietrich
course unit code
type of course unit
mode of delivery