International Business Studies PT
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Trends in International Marketing (E)

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• know current trends in marketing and are able to integrate them into the overall context of the knowledge they have acquired so far.
• can critically reflect the described trends and answer knowledge transfer questions.
• find similarities and differences between theory and practice and deal with them in a solution-oriented way.

prerequisites and co-requisites

none

course contents

• Based on current literature on marketing and marketing-related areas, topics are selected and treated on a case-by-case basis.
• The choice of topics is made either by the students or by the respective course directors
• In some cases, experts and practitioners from the business world are used to pre-sent specific questions from their companies

recommended or required reading

• Excerpts from current textbooks
• Current articles from professional journals

assessment methods and criteria

Online tasks, exam

language of instruction

English

number of ECTS credits allocated

3

eLearning quota in percent

25

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code

03.BB.SPW.3.2

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

none