International Business Studies PT
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Communication & presentation technology

level of course unit

1. Study cycle, Bachelor

Learning outcomes of course unit

The students:
• know the basic concepts of communicative processes and are able to consciously use content and relationship aspects of human communication.
• have practical knowledge for the preparation and implementation of professional presentations.
• can plan, structure and professionally present presentation topics to a specialist audience using a variety of media.
• can discursively defend the presented contents.
• are able to critically reflect and evaluate the presentation achievements of their fellow students.

prerequisites and co-requisites

none

course contents

• 5 axioms of communication, message and value square
• Theoretical introduction to presentation and argumentation techniques (analog and remote)
• Application of the discussed contents
• Feedback and reflection of one's own presentation achievements (individually and in the group) and the achievements of fellow students

recommended or required reading

• Brandl, Peter: Communication. Offenbach: Gabal (in the current edition)
• Dall, Martin: Sicher präsentieren – wirksamer vortragen. Redline (in the current edition)
• Herrmann, Markus; Hoppmann, Michael; Stölzgen, Karsten; Taramann, Jasmin: Schlüsselkompetenz Argumentation. Schöningh (in the current edition)

assessment methods and criteria

Presentation

language of instruction

German

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Blended Learning

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) Dr. Peter Dietrich

course unit code

08.BB.KOM.1.2

type of course unit

practice

mode of delivery

Compulsory

work placement(s)

none