Marketing & Communication Management FT
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Content Creation 1

level of course unit

Introduction

Learning outcomes of course unit

The students know about the effect of form, color and writing. They learn how to create and edit content with suitable software. They can independently recognize and evaluate the quality in the visual processing of media work.

prerequisites and co-requisites

none

course contents

After the Content Creation exercise, students will be able to
- Demonstrate and apply content creation principles
- Analyze content
- Develop content

recommended or required reading

• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
• Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design.

assessment methods and criteria

Group work and/or presentation

language of instruction

German

number of ECTS credits allocated

4

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Integrated course, group work, case studies, discussions

semester/trimester when the course unit is delivered

2

name of lecturer(s)

will be available soon

course unit code

COC2

type of course unit

practice

work placement(s)

none