Marketing & Communication Management FT
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Marketing Consolidation

level of course unit

Consolidation

Learning outcomes of course unit

The students have in-depth knowledge of marketing planning and organization and are able to conceive, design, implement and analyze academic or application-oriented marketing projects by deriving recommendations for action.

prerequisites and co-requisites

Market Research VO & UE

course contents

Drawing on the fundamentals of strategic marketing planning, students gain knowledge for the efficient and effective handling of marketing problems. This is done by selecting a course of various specializations and includes, among other things, the organization, implementation and reflection of academic and application-oriented, comprehensive tasks in the field of marketing.

recommended or required reading

• Kotler, P., Keller, K.L., and Opresnik, M.O. (2017). Marketing-Management: Konzepte - Instrumente - Unternehmensfallstudien, Pearson Studium.
• Esch, F.-R. (2018). Strategie und Technik der Markenführung. München: Vahlen Verlag.

assessment methods and criteria

written exam

language of instruction

German

number of ECTS credits allocated

5

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

3

name of lecturer(s)

will be available soon

course unit code

MFO4

type of course unit

integrated lecture

work placement(s)

none