Marketing & Communication Management FT
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Project Management

level of course unit

Introduction

Learning outcomes of course unit

The students can define, conceive, plan, implement and evaluate complex projects. Planning and control in the areas of resources and budget is conveyed in a practical way. The students are able to plan and carry out projects holistically and with consideration of the critical aspects.

prerequisites and co-requisites

none

course contents

After the basic definition of the project management functions in the context of a marketing and communication project, the students are introduced to their practical use. In particular, the tasks of the project manager and the most important project management tools and methods are discussed. The course content includes the project concept and project types as well as performance planning, resource and cost planning, project organization, IT-supported project documentation and the concluding project manual.

recommended or required reading

• Timinger, H. (2017). Modernes Projektmanagement: Mit traditionellem, agilem und hybridem Vorgehen zum Erfolg, Weinheim: Wiley Verlag.
• Preußig, J. (2018). Agiles Projektmanagement: Agilität und Scrum im klassischen Projektumfeld, Freiburg: Haufe Verlag.

assessment methods and criteria

Project work and/or presentation

language of instruction

German

number of ECTS credits allocated

2

eLearning quota in percent

15

course-hours-per-week (chw)

1.5

planned learning activities and teaching methods

Project work and/or presentation

semester/trimester when the course unit is delivered

1

name of lecturer(s)

English version will be available soon

course unit code

SKT1

type of course unit

project

work placement(s)

none