Marketing & Communication Management FT
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Content Creation 2

level of course unit

Consolidation

Learning outcomes of course unit

Students acquire in-depth knowledge in content creation and can develop recommendations for the optimization (e.g. usability, user experience) of content and channels.

prerequisites and co-requisites

VO and UE content creation, ANM module

course contents

After the Content Creation 2 exercise, students will be able to
- Consider user experience when creating content
- Develop convincing content for different target groups.

recommended or required reading

• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
• Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design.

assessment methods and criteria

Group work and/or presentation

language of instruction

German

number of ECTS credits allocated

4

eLearning quota in percent

15

course-hours-per-week (chw)

2.5

planned learning activities and teaching methods

Exercises, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

3

name of lecturer(s)

will be available soon

course unit code

COC3

type of course unit

practice

mode of delivery

Compulsory

work placement(s)

none