Marketing & Communication Management FT
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Media Competence

level of course unit

Consolidation

Learning outcomes of course unit

The students know the structure and characteristics of the Austrian media land-scape. They can identify and critically reflect on areas of media competence. Furthermore, they will be familiar with the economic networks of various media areas on a national and international level.

prerequisites and co-requisites

Modul KMG, Modul ANK

course contents

The students get to know and discuss current questions of media ethics. They critically reflect on their use of media, question structures and develop possible solutions.
The students learn about the special features of the Austrian media landscape and the significance of the Austrian media in an international comparison. They recognize media quality and know about the influence and special features of Austrian media policy.

recommended or required reading

• Hüffel, C. & Rohrer, A. & Wallner, A.-M. & Süssenbacher, D. (Hrsg.) (2017). Medien und Politik: Zur Lage der Zukunft der Medien(landschaft) in Österreich. Wien: Holzhausen Verlag.
• Beck, K. (2018). Das Mediensystem Deutschlands: Strukturen, Märkte, Regulierung. 2. Auflage. Wiesbaden: Springer VS.

assessment methods and criteria

written exam

language of instruction

German

number of ECTS credits allocated

2

eLearning quota in percent

100

course-hours-per-week (chw)

1

planned learning activities and teaching methods

k.A

semester/trimester when the course unit is delivered

4

name of lecturer(s)

will be available soon

course unit code

MEK1

type of course unit

lecture

work placement(s)

none