Marketing & Communication Management FT
Apply Icon
Apply
now

Media Competence

level of course unit

Consolidation

Learning outcomes of course unit

The students take a look behind the scenes of the media business. They get to know the media business in a practical way and independently design their media competence focuses of this exercise.

prerequisites and co-requisites

Modul KMG, Modul ANK

course contents

The contents learned in the VO will be deepened in a field trip. After working out various topics relevant to the field trip, they move from the lecture hall directly into the action. Depending on the location, visits to companies, media or other communication centers are planned.

recommended or required reading

• Marx, S. A. (2019). Medienkompetenz. Vom selbstbestimmten Umgang mit den Medien. Baden Baden: Academia Verlag.

assessment methods and criteria

Excursion and presentation

language of instruction

German

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Exercises, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

4

name of lecturer(s)

will be available soon

course unit code

MEK2

type of course unit

practice

work placement(s)

none