Marketing & Communication Management PT
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Content Creation(E)

level of course unit

Introduction

Learning outcomes of course unit

Students know the tools for strategic planning and understand how to create relevant digital content. They understand how these contents are structured and pre-pared and can assess and integrate important trends.

prerequisites and co-requisites

none

course contents

The Content Creation lecture takes up basic terms, theories and concepts of content creation and strategies, which are further explored in the exercise. Students learn the basic concepts of content marketing (e.g. graphic and visual design, photo, video) for relevant channels.

recommended or required reading

• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
•Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design

assessment methods and criteria

written exam

language of instruction

English

number of ECTS credits allocated

4

eLearning quota in percent

100

course-hours-per-week (chw)

2

planned learning activities and teaching methods

E-Learning

semester/trimester when the course unit is delivered

3

name of lecturer(s)

English version will be available soon

course unit code

COC1

type of course unit

lecture

work placement(s)

none