level of course unit
Learning outcomes of course unit
Students know the tools for strategic planning and understand how to create relevant digital content. They understand how these contents are structured and pre-pared and can assess and integrate important trends.
prerequisites and co-requisites
The Content Creation lecture takes up basic terms, theories and concepts of content creation and strategies, which are further explored in the exercise. Students learn the basic concepts of content marketing (e.g. graphic and visual design, photo, video) for relevant channels.
recommended or required reading
• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
•Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design
assessment methods and criteria
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
semester/trimester when the course unit is delivered
name of lecturer(s)
English version will be available soon
course unit code
type of course unit