Marketing & Communication Management PT
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Disciplines of Corporate Communications

level of course unit

Consolidation

Learning outcomes of course unit

This course offers insights into communication controlling, political communication and issues management. The students can actively use the corresponding communication instruments and process them conceptually and strategically.

prerequisites and co-requisites

Modul KMG

course contents

This module focuses on selected disciplines of corporate communication. Thus, the areas of Issues Management, Political Communication or Communication Controlling are deepened and later find their way into a strategic communication concept.

recommended or required reading

•Kemming, J. D., and Rommerskirchen, J. (Hrsg.). (2019). Marken als politische Akteure. Wiesbaden: Springer Gabler.
•Eisenegger, M. (2005). Reputation in der Mediengesellschaft. Konstitution – Issues Monitoring – Issues Management, Wiesbaden: Springer Fachmedien.
•Piwinger, M., and Porak, V. (Hrsg.). (2005). Kommunikations-Controlling. Kommunikation und Information quantifizieren und finanziell bewerten, Wiesbaden: Gabler Verlag.

assessment methods and criteria

Project work, final presentation, exam and/or online test

language of instruction

German

number of ECTS credits allocated

4

eLearning quota in percent

50

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

5

name of lecturer(s)

Prof. (FH) Dr. Peter Schneckenleitner

course unit code

ANK2

type of course unit

integrated lecture

work placement(s)

none