Marketing & Communication Management PT
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Marketing Competence

level of course unit

Consolidation

Learning outcomes of course unit

In this course the contents developed in the previous courses are implemented and carried out on practical problems. The students are able to analyze markets and develop appropriate marketing strategies.

prerequisites and co-requisites

Course in Marketing Consolidation

course contents

In the course in Marketing Competence, the knowledge acquired so far is expanded and consolidated by means of practical problems and the use of didactic methods.

recommended or required reading

• Schnettler, J., and Wendt, G. (2015). Marketingkompetenz: Werbung und Kommunikation planen: Konzeption, Media und Kreation, Berlin: Cornelson.

assessment methods and criteria

Seminar paper, project work and/or online test

language of instruction

German

number of ECTS credits allocated

6

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Seminar, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

6

name of lecturer(s)

English version will be available soon

course unit code

MFO4

type of course unit

seminar-degree

work placement(s)

none