level of course unit
Learning outcomes of course unit
In this course the contents developed in the previous courses are implemented and carried out on practical problems. The students are able to analyze markets and develop appropriate marketing strategies.
prerequisites and co-requisites
Course in Marketing Consolidation
In the course in Marketing Competence, the knowledge acquired so far is expanded and consolidated by means of practical problems and the use of didactic methods.
recommended or required reading
• Schnettler, J., and Wendt, G. (2015). Marketingkompetenz: Werbung und Kommunikation planen: Konzeption, Media und Kreation, Berlin: Cornelson.
assessment methods and criteria
Seminar paper, project work and/or online test
language of instruction
number of ECTS credits allocated
eLearning quota in percent
planned learning activities and teaching methods
Seminar, group work, case studies, discussions, e-learning
semester/trimester when the course unit is delivered
name of lecturer(s)
English version will be available soon
course unit code
type of course unit