Marketing & Communication Management PT
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Presentation Techniques

level of course unit

Introduction

Learning outcomes of course unit

The students have practical knowledge for the preparation and implementation of professional presentations using various media.

prerequisites and co-requisites

none

course contents

After a short theoretical introduction, case studies and practical exercises are used to familiarize students with oral and media-supported communication.
Particular attention is paid to content preparation (structure, thread, target group orientation, core message) and presentation to the audience (language, body language, creativity, targeted use of media).

recommended or required reading

• Reynolds, G. (2011). Presentation Zen: Simple Ideas on Presentation Design and Delivery, New Riders.
• Dall, M. (2014). Sicher präsentieren - wirksamer vortragen. Redline Wirtschaft.
• Renz, K. C. (2016). Das 1 x 1 der Präsentation: Für Schule, Studium und Beruf. 2. Auflage, Kindle. Springer Gabler.
• Schulenburg, N. (2018). Exzellent präsentieren: Die Psychologie erfolgreicher Ideenvermittlung – Werkzeuge und Techniken für herausragende Präsentationen. Springer Gabler.

assessment methods and criteria

Presentation

language of instruction

German

number of ECTS credits allocated

2

eLearning quota in percent

0

course-hours-per-week (chw)

1

planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

1

name of lecturer(s)

English version will be available soon

course unit code

SKT2

type of course unit

integrated lecture

work placement(s)

none