Marketing & Communication Management PT
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Digital Communication

level of course unit

Consolidation

Learning outcomes of course unit

The students are familiar with current developments in digital communication and can reflect critically on them. In addition, they are able to question their own actions and critically examine the current digital trend.

prerequisites and co-requisites

basic subjects

course contents

During this course, current digital communication trends are presented and dis-cussed. Students gain insights into the effects and functionality of digital communi-cation channels. At the same time, the effects on social structures are also discussed, through
- PR,
- Public affairs,
- Crisis communication and
- Campaigning.

recommended or required reading

• Papsdorf, C. (2013). Internet und Gesellschaft. Wie das Netz unsere Kommunikation verändert. Frankfurt: Campus Verlag.

assessment methods and criteria

Project work and/or written exam

language of instruction

German

number of ECTS credits allocated

6

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Seminar, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

6

name of lecturer(s)

English version will be available soon

course unit code

PRA5

type of course unit

seminar-degree

work placement(s)

none