Marketing & Communication Management PT
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Media Landscape

level of course unit

Consolidation

Learning outcomes of course unit

The students know the special features of the Austrian media landscape and the significance of the Austrian media in an international comparison. They recognize media quality and know about the influence and special features of Austrian media policy.

prerequisites and co-requisites

Modul KMG, Modul ANK

course contents

Detailed knowledge of the national and international media landscape is essential for students of the Marketing & Communication Management course.
From media economics, media society and media change to media policy - the course Media Landscape provides a detailed outline of the benefits, processes and structure of mass media.

recommended or required reading

•Hüffel, C. & Rohrer, A., Wallner, A-M., and Süssenbacher, D. (Hrsg.) (2017). Medien und Politik: Zur Lage der Zukunft der Medien(landschaft) in Österreich. Wien: Holzhausen Verlag.
•Beck, K. (2018). Das Mediensystem Deutschlands: Strukturen, Märkte, Regulierung. 2. Auflage, Wiesbaden: Springer VS.

assessment methods and criteria

written exam

language of instruction

German

number of ECTS credits allocated

5

eLearning quota in percent

50

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Integrated course, group work, case studies, discussions, e-learning

semester/trimester when the course unit is delivered

4

name of lecturer(s)

English version will be available soon

course unit code

MEK2

type of course unit

integrated lecture

work placement(s)

none