International Management in Sports, Culture & Events (E)

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students develop their theory-based problem-solving skills as well as their analysis and synthesis skills. They understand the difference between national and transnational decision-making structures and can place the strategies of sport, cultural and event institutions and companies within international economy and policy. They know the consequences of globalization for program design.
The instrumental skills of the students are trained. They improve their ability to express themselves critically and have management strategies for dealing with complex contexts, solving problems and decision-making authority.

prerequisites and co-requisites

not applicable

course contents

The content of the course is in-depth knowledge of the complex global sports market and its various models as well as their effects, potentials and challenges for sports management. The tension between national, European and global identities calls for diversity management from cultural institutions in program design as well as in personnel management. In cultural management, internationally active cultural organizations are introduced, and the specific action potentials of cultural diversity are pointed out. In the context of the theory of transculturality, the opportunities and limits of transnational concepts such as the World Cultural Heritage and the European Capital of Culture are examined and their effects on regional cultural offerings discussed.
The course also deals with the global influencing factors and effects of internationalization on the event sector and the resulting challenges for organizers. The focus is on authenticity, sustainability and event destination development.