Sports, Culture & Event Management PT
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Elective I in SKVM

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students have knowledge in the development of sports, culture and events. They can critically analyze institutions and their work. They are familiar with success factors through their own theoretical and practical work and through case studies. The students know the current developments in the sports, cultural and event industry and the most important stakeholders and their influences.

prerequisites and co-requisites

not applicable

course contents

Students can choose from a range of in-depth courses on current topics in sports, culture and event management, e.g:

• Sector and R&D activities
• Human resources/competences
• Digital developments in the sports, culture and event industry
• Development of the sports, culture and events sector
• Development of developments/trends, fashions, booms
• Identification of developments/trends
• Evaluation of developments
• Economic, political and social impacts
• Leveraging developments
• Planning and implementation of future-oriented, interdisciplinary projects

recommended or required reading

Sports:
Bradbury, T., & O'Boyle, I. (Eds.). (2017). Understanding Sport Management: International Perspectives. London:Taylor & Francis.
Covell, D. (2019). Managing sport organizations. London: Routledge.
Ströh, J. H. A. (2017). The eSports market and eSports sponsoring. Marburg: Tectum Wissenschaftsverlag.

Culture:
Hausmann, A. & L. Frenzel (Hrsg.). (2014). Kunstvermittlung 2.0: Neue Medien und ihre Potenziale. Wiesbaden: Springer VS
Tallon, L., & Walker, K. (2008). Digital technologies and the museum experience: Handheld guides and other media. Lanha: AltaMira Press
Vermeeren, A., Calvi, L., & Sabiescu, A. (Eds.). (2018). Museum experience design: Crowds, ecosystems and novel technologies. Cham: Springer
Hoppe/Heinze (2016): Einführung ins das Kulturmanagement. Themen – Kooperationen – Gesellschaftliche Bezüge. Berlin: Springer VS
Assmann (2017): Einführung in die Kulturwissenschaft. Grundbegriffe, Themen, Fragestellungen. Berlin: Narr

Events:
Schulze, G. (1995). Die Erlebnisgesellschaft. Kultursoziologie der Gegenwart. Frankfurt/M.: Campus.
Getz, D., & Page. S. (2016). Event Studies - Theory, research and policy for planned events. Oxon: Routledge.
Smith, A. (2016): The urbanization of events. In Events in the City - Using public spaces as event venues, Oxon: Routledge

assessment methods and criteria

Presentation, term paper

language of instruction

German

number of ECTS credits allocated

2.5

course-hours-per-week (chw)

1

planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations, user tests

semester/trimester when the course unit is delivered

5

name of lecturer(s)

SKVM Team

year of study

third year of studies

recommended optional program components

not applicable

course unit code

bb.ELE1.1

type of course unit

practice

mode of delivery

Compulsory

work placement(s)

not applicable