Sports, Culture & Event Management PT
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Media Communication

level of course unit

first cycle, Bachelor

Learning outcomes of course unit

The students are familiarized with the essential practices and techniques of integrated corporate communication.
The students are able to independently plan and design the control and improvement of measures in the field of dialog and digital PR & corporate communication.
The students can express themselves critically and self-critically.

prerequisites and co-requisites

not applicable

course contents

In addition to press and public relations work, such as structural analyses of various PR departments, students are familiarized with agency work, network structures and virtual news management. Active (press releases, conferences) and passive (interviews, discussions) media work are discussed, practiced and prepared for real implementation using practical examples.
In order to strengthen the practical relevance of the course, public relations work in crisis situations (crisis PR) is also included as teaching content.
Communication within companies, foundations, associations and clubs is also discussed.
In this context, the term corporate identity from the point of view of corporate communication is also presented and the challenge of integrating social media is discussed and reflected upon.

recommended or required reading

Baecker, D. (2008): Kommunikation. Reclam.
Burkart, R. & Hömberg, W. (2015): Kommunikationstheorien: Ein Textbuch zur Einführung. New Academic Press.
Merten, K. (2010): Einführung in die Kommunikationswissenschaft. Lit-Verlag.
Schmidt, A. (2018): Medien und Medienkommunikation. Nomos.
Sutter, T. (2012): Vergesellschaftung durch Medienkommunikation in Prozessen der Inklusion durch Medien. Campus Verlag.
Volodina, M. (2013): Mediensprache und Medienkommunikation im interdisziplinären und interkulturellen Vergleich: mit einem einleitenden Beitrag von Ludwig M. Eichinger. Institut für Deutsche Sprache.

assessment methods and criteria

Written examination, presentation

language of instruction

German

number of ECTS credits allocated

4

course-hours-per-week (chw)

2

planned learning activities and teaching methods

integrated course, case studies, discussion, group work, presentations

semester/trimester when the course unit is delivered

4

name of lecturer(s)

Raimund Fabi; Jürgen Preusser

year of study

second year of studies

recommended optional program components

not applicable

course unit code

bb.MED.1

type of course unit

integrated lecture

mode of delivery

Compulsory

work placement(s)

not applicable