International Management in Sports, Culture & Events
level of course unit
first cycle, Bachelor
Learning outcomes of course unit
The students develop their theory-based problem-solving skills as well as their analysis and synthesis skills. They understand the difference between national and transnational decision-making structures and can place the strategies of cultural institutions within international cultural policy. They know the consequences of globalization for the programming of cultural institutions.
The instrumental skills of the students are trained. They improve their ability to express themselves critically and have management strategies for dealing with complex contexts, solving problems and decision-making authority.
prerequisites and co-requisites
The content of the course is in-depth knowledge of the complex global sports market and its various models as well as their effects, potentials and challenges for sports management. The tension between national, European and global identities calls for diversity management from cultural institutions in program design as well as in personnel management. In cultural management, internationally active cultural organizations are introduced, and the specific action potentials of cultural diversity are pointed out. In the context of the theory of transculturality, the opportunities and limits of transnational concepts such as the World Cultural Heritage and the European Capital of Culture are examined and their effects on regional cultural offerings discussed.
The course also deals with the global influencing factors and effects of internationalization on the event sector and the resulting challenges for organizers. The focus is on authenticity, sustainability and event destination development.
recommended or required reading
Henze, R. & Wolfram, G. (Hrsg.) (2014). Exporting Culture? Which Role for
Europe in a Global World. Wiesbaden: Springer VS.
Pedersen, P. M., & Thibault, L. (2018). Contemporary Sport Management. Champaign, Ill.: Human Kinetics.
Henze R., Höhne S. & Tröndle, M. (Hrsg.). (2016). Journal of Cultural Management: Arts, Economics, Policy 2(1). Special Issue: Management Without Borders. Bielefeld: transcript.
Seraphin, H. & Korstanje, M. (2018). International Event Management: Bridging the Gap Between Theory and Practice. New York: Nova Science Pub Inc.
assessment methods and criteria
Written exam, term paper
language of instruction
number of ECTS credits allocated
planned learning activities and teaching methods
integrated course, case studies, discussion, group work, presentations
semester/trimester when the course unit is delivered
name of lecturer(s)
Prof. (FH) Dr. Sibylle Moser; Dr. Susanne Gellweiler; Prof. Dr. Alexander Klaußner
year of study
third year of studies
recommended optional program components
course unit code
type of course unit
mode of delivery