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Introduction to Applied Economics

level of course unit

Bachelor

Learning outcomes of course unit

The students:
- Can deal with fundamental management problems from an economic point of
view.
- Are able to analyze decisions under uncertainty.
- Can develop strategic decisions based on economic models.
- Can evaluate the effects of digital technologies and products on the cost structure of a company and the formation of market forms.

prerequisites and co-requisites

Courses of the previous semester successfully completed.

course contents

The course covers the following areas of applied economics:

- Microeconomics and the behavior of managers and companies
- Price and product policy of the company
- Elementary principles of game theory
- Company organization
- Market Forms & Market Entry
- Decisions under uncertainty
- Behavioral economics
- Economy of digitization

recommended or required reading

Pindyck, R. S., & Rubinfeld, D. L. (2018). Mikroökonomie. Pearson Deutschland GmbH
Varian, H. R. (2014). Grundzüge der Mikroökonomik. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.
Münter, M.T. (2018), Mikroökonomie, Wettbewerb und strategisches Verhalten. UTB GmbH
Natrop, J. (2012). Grundzüge der angewandten Mikroökonomie. Walter de Gruyter GmbH & Co KG.Deutschland GmbH.

Erweiterte Literatur:

Kahneman, D. (2012). Schnelles Denken, langsames Denken. Siedler Verlag.
Rifkin, J. (2014). Die Null-Grenzkosten-Gesellschaft: Das Internet der Dinge, kollaboratives Gemeingut und der Rückzug des Kapitalismus. Campus Verlag.
Thiel, P., & Masters, B. (2014). Zero to one: Wie Innovation unsere Gesellschaft rettet. Campus Verlag.

assessment methods and criteria

final exam

language of instruction

German

number of ECTS credits allocated

1

eLearning quota in percent

15

course-hours-per-week (chw)

1

planned learning activities and teaching methods

Lecture, group work and discussion

semester/trimester when the course unit is delivered

2

name of lecturer(s)

Prof. (FH) Karsten Böhm

year of study

1

recommended optional program components

none

course unit code

WIR02

type of course unit

lecture

mode of delivery

Compulsory

work placement(s)

not applicable