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Strategy & Business Model

level of course unit

Second cycle, Master

Learning outcomes of course unit

The graduate / the student:
• understands the basics of the digital economy
• knows the relationships between strategy, business model, business process model and process and methods to develop them
• knows the requirements and elements of a business plan and can evaluate it
• can develop business models suitable for identified framework conditions and transfer them into a business process model
• is able to develop a business plan based on this

prerequisites and co-requisites

according to admission requirements

course contents

* Fundamentals of the digital economy and trends
* Digital business models
* Importance of data
* Approaches to developing strategies, business models and business process models
* Business plans
* Risk reduction/implementation

recommended or required reading

Clement R., Schreiber D.; Internet-Ökonomie: Grundlagen und Fallbei- spiele der vernetzten Wirtschaft; Berlin; 2016 3. Auflage
Hoffmeister Ch.; Digital Business Modelling: Digitale Geschäftsmodelle entwickeln und strategisch verankern; München; 2015
McGrath R. G.; The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business; Massachusetts; 2013
Ries E.; The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses; St. Ives; 2013
Slama D., Puhlmann F., Mirrish J., Bhatnagar R.; Enterprise IoT: Strategies and Best Practices for Connected Products and Services; 2015

assessment methods and criteria

Examination and presentation

language of instruction

German

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

1.5

planned learning activities and teaching methods

Lecture, group work, presentation and discussion of tasks

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) DI Dr. Martin Adam

course unit code

DIT.2

type of course unit

integrated lecture

mode of delivery

Compulsory