Smart Products & Solutions PT
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Product Management

level of course unit

-

Learning outcomes of course unit

The graduate, the student:
* knows the tasks of product management
* knows the process and related tools and can apply them
* knows the specifics of product management of smart products and solutions

prerequisites and co-requisites

according to admission requirements

course contents

* Special features of smart products and solutions
* New product management approaches
* Market research
* Product strategy
* Purchase decision criteria or acceptance (drivers, obstacles)
* Special features of introduction and marketing
* Data-based decisions
* Life cycle management

recommended or required reading

Aumayr K.J.; Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing; Wiesbaden; 2019 5. Auflage
Hermann A., Albers S.; Handbuch Produktmanagement: Strategieentwicklung – Produktplanung – Organisation – Kontrolle; Wiesbaden; 2018 7. Auflage
Pichler R.; Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten; Heidelberg; 2013 2. Auflage

assessment methods and criteria

exam

language of instruction

German

number of ECTS credits allocated

3

eLearning quota in percent

15

course-hours-per-week (chw)

2

planned learning activities and teaching methods

Lecture, group work, presentation and discussion of tasks

semester/trimester when the course unit is delivered

1

name of lecturer(s)

Prof. (FH) DI Dr. Martin Adam

course unit code

PRM.1

type of course unit

integrated lecture

mode of delivery

Compulsory