Event Sciences & Event Management

level of course unit

first cycle, Master

Learning outcomes of course unit

Students will be able to:
- develop knowledge and understanding of different types of events, frameworks, structures, stakeholders and tools in modern event management.
- recognize and analyse problems in event management and develop potential solutions.
- recognize the relationship between social sciences and event management.
- interpret and evaluate complex matters and information.
- develop their social and self-competences as well as their critical thinking and discussion skills as well as presentation and moderating skills through group work and interactive discourse.

prerequisites and co-requisites

not applicable

course contents

- Event typologies and classifications, event planning models and planning stages
- Social science approaches in event management
- Internal and external influencing factors in event management
- Stakeholders in event management
- Risk management
- Event logistics and operations
- Event evaluation

recommended or required reading

Andrews, H. und Leopold, T. (2013). Events and The Social Sciences. London, Taylor and Francis Ltd.
Eisemann, U., Winnen, L. und Wrobel, A. (2014). Praxisorientiertes Eventmanagement: Events erfolgreich planen, umsetzen und bewerten.
Getz, D. and Page, S. (2019). Event studies: Theory, research and policy for planned events. 4th ed. London, Routledge.
Jäger. D. (2018). Grundwissen Eventmanagement. 3. Aufl. utb GmbH, Stuttgart.
Sakschewski, T. und Siegfried, P. (2017). Veranstaltungsmanagement: Märkte, Aufgaben und Akteure. Wiesbaden, Springer Gabler.
Shone, A. and Parry, B. (2019). Successful event management: A practical hand-book. 5th ed. USA, Cengage Learning