Sports, Culture & Event Management PT
Apply Icon
Apply
now

Technologies of Visitor Experience (E) (WP)

level of course unit

first cycle, Master

Learning outcomes of course unit

Upon completion of this curse students will:
- have a basic understanding of computer-mediated cultural experiences.
- know the key mechanisms of multimedia perception.
- be able to distinguish between the specifics of indoor and outdoor applications.
- know how to apply basic GPS tracking to the visitor experience.
- be able to identify and discuss quality content for visitor apps.
- be able to evaluate visitor apps in terms of usability and content.
- know how to assess the innovation potential of digital applications for the visitor experience and audience development.

prerequisites and co-requisites

not applicable

course contents

- Typology of computer-mediated visitor experiences in real environments (audio guide, multimedia guide, augmented reality, mixed reality)
- Basics of multisensory perception and multimedia comprehension
- Visitor routes and spatial experience
- Atmosphere and immersion
- Enhanced storytelling and learning
- Digital engagement through web 2.0
- Specifics of user experience of cultural visitor apps

recommended or required reading

Bekele, M., et al. (2018). A Survey of Augmented, Virtual, and Mixed Reality for Cultural Heritage. Journal on Computing and Cultural Heritage, 11(2), 1-36.
Turner, P. (2017). A Psychology of User Experience. Involvement, Affect and Aesthetics. Cham: Springer.
Simon, N. (2010). The Participatory Museum. Santa Cruz: Museum 2.0.
Vermeeren, A., Calvi, L., & Sabiescu, A. (Eds.). (2018). Museum experience design: Crowds, ecosystems and novel technologies. Cham: Springer.
Vladimir G. (Ed.). (2018). Augmented Reality Art. From an Emerging Technology to a Novel Creative Medium. Cham: Springer.

assessment methods and criteria

project

language of instruction

English

number of ECTS credits allocated

5

eLearning quota in percent

25

course-hours-per-week (chw)

2

planned learning activities and teaching methods

seminar

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Prof. (FH) Dr. Sibylle Moser

year of study

2

recommended optional program components

none

course unit code

bb.WPK.2

type of course unit

seminar-degree

mode of delivery

Compulsory

work placement(s)

not applicable