Sports, Culture & Event Management PT
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Public Relation in SCEM

level of course unit

first cycle, Master

Learning outcomes of course unit

- Students are familiar with the innovative handling of media and its function within the project process.
- Students will master the strategies of action in speaking, writing, and visual acting. They will know the different media formats and can assign them accordingly.
- Students will develop a confident, trustworthy, and convincing demeanor through the use of presentations.
- Students will have a clear, concise use of language and subject-specific terminology. They will learn to discuss and critically engage with different media content.

prerequisites and co-requisites

not applicable

course contents

- Presentation of basic texts on dealing with media
- Iconography and oral traditions
- Historical understanding of writing
- Writing of press releases, announcement texts (flyers, posters, brochures etc.)
- Free speaking (radio, television, company videos etc.), lecture speaking, welcome speech, presentation
- Innovative distribution of ideas as acquisition of competence in scientific education

recommended or required reading

Gunning, E. (2019): Public Relations: a practical approach, Red Globe Press
Deg, R. (2017): Basiswissen Public Relations, Springer Fachmedien Wiesbaden GmbH
Elleström, L. (2010): Media borders, multimodality and intermediality. Palgrave Macmillan.
Flechtker, B. (2006) Intercultural media training in Europe: Handbuch für TrainerInnen, MitarbeiterInnen und RedakteurInnen. Kopaed-Verl., München.

assessment methods and criteria

examination

language of instruction

German

number of ECTS credits allocated

5

eLearning quota in percent

0

course-hours-per-week (chw)

2

planned learning activities and teaching methods

seminar

semester/trimester when the course unit is delivered

3

name of lecturer(s)

Raimund Fabi; Jürgen Preusser

year of study

2

recommended optional program components

none

course unit code

bb.VT.5

type of course unit

seminar-degree

mode of delivery

Compulsory

work placement(s)

not applicable