AdobeStock.Prostock-studio
Trends in the automotive industry
level of course unit
1. Master cycleLearning outcomes of course unit
The contents of this ILV are not fixed, but are adapted to the currently prevailing trends, which determines the acquisition of skills. Exemplary areas to be covered are:
The participants:
• know specific trends in the automotive industry and deepen their knowledge in this area
• know current practical issues in the automotive industry and their areas of application
• can link previously-acquired knowledge in management with the trends in the automotive industry, critically reflect on them and analyze their areas of application
• can contribute acquired knowledge to a discussion
• can reflect on and evaluate activities of experts from business and science
The participants:
• know specific trends in the automotive industry and deepen their knowledge in this area
• know current practical issues in the automotive industry and their areas of application
• can link previously-acquired knowledge in management with the trends in the automotive industry, critically reflect on them and analyze their areas of application
• can contribute acquired knowledge to a discussion
• can reflect on and evaluate activities of experts from business and science
prerequisites and co-requisites
none
course contents
The contents of this ILV are not fixed, but are adapted to the currently prevailing trends. Content examples may include:
• Product and development management in the automotive industry
• Trends and business models in the field of electromobility and autonomous driving
• Automotive, mobility and sustainability management
• Sales management and negotiation techniques
• International automotive business
• Product and development management in the automotive industry
• Trends and business models in the field of electromobility and autonomous driving
• Automotive, mobility and sustainability management
• Sales management and negotiation techniques
• International automotive business
recommended or required reading
The recommended reading is structured according to the selected trend topic
assessment methods and criteria
Portfolio work
language of instruction
Germannumber of ECTS credits allocated
5course-hours-per-week (chw)
2.5planned learning activities and teaching methods
ILV (Blended Learning, Inverted Classroom)
